Welcome to The River’s Edge Optical

Welcome To The River’s Edge Optical

Greetings from the staff at The River’s Edge Optical! We hope you enjoy our website, but more importantly we want you to come pay us a visit and see our remarkable optical store.

Our friendly team of opticians boast years of experience with incredible knowledge regarding ophthalmic eyewear. Combined with unparalleled customer service, we believe there is no better regional optical store than what you will find here at The River’s Edge Optical. For the past decade, The River’s Edge Optical has earned the reputation as a trend setting eyewear destination for patients and customers seeking the best in eyewear offerings. Our eyewear collections are broad and diverse. Brand names such as Oakley, Rayban and Prada are among the wide variety of collections we offer. But we are not just a premium eyewear optical, we also appeal to any customer because of our wide variety of budget sensitive stylish eyewear frames. In addition, we select and distribute only the most advance ophthalmic lens technology and even provide one hour service for most single vision and children’s eyewear prescriptions.

What makes our store unique is our passion for creating great customer experiences and with eyewear solutions that exceed expectations. In fact our name, “The River’s Edge Optical”, was thought out in detail and named after a fly fishing shop in Montana (see how The River’s Edge Optical was named).

So, we take what we do very seriously by applying our knowledge, experience and the goal of wanting to make sure we meet your personalized needs in optical services and products.
We want to be your family’s optical! 

Esmeralda Barrientos
Eyewear Consultant

Esmeralda Barrientos was born in California but raised in South Sioux City, NE. She has been with Dunes Eye Consultants and The River’s Edge Optical for 9 years. As an Eyewear Consultant and veteran in the clinic, she is very knowledgeable in frame lines, lenses, coatings, add-ons and troubleshooting. She is also bilingual in English and Spanish and serves as our Hispanic Coordinator.

Esmeralda has four children and enjoys spending her free time attending their extracurricular activities.

Mike Peck
Eyewear Consultant

Mike Peck is originally from Sioux City and now lives in Dakota Dunes, SD. Mike brings his excellent customer service to The River’s Edge Optical team and loves helping patients enhance their vision with the best eyewear and technology available in this region.

He is married to Michele and they have two sons, Alek and Carson, who both attend Dakota Valley School. In Mike’s spare time he enjoys bowling, playing golf/softball and enjoys anything sports related.

Beth Fravel
Eyewear Consultant

Beth is a native of Sioux City, Iowa and joined The River’s Edge Optical team in July 2015. Prior to, Beth spent her previous years of employment in women’s retail fashion and with home infusion pharmacies.

In her spare time, Beth enjoys spending time with her family, friends and her dog. She also enjoys running a women’s golf league at Sun Valley and is active in fundraising for Multiple Sclerosis.